
The Placebo Effect Can Work Even When You Know It's a Placebo
Most people assume the placebo effect only works if you don't know you're taking a fake pill. But research from Harvard Medical School found that patients who were openly told they were taking placebos — 'open-label placebos' — still reported significant relief from irritable bowel syndrome compared to a control group. The brain's expectation of healing can trigger real biological changes, even with full knowledge.