Merchants Made Far More Money Than Miners During the Gold Rush
The great irony of the Klondike Gold Rush is that the merchants, outfitters, and service providers made far more reliable fortunes than most gold miners. Entrepreneurs like Samuel Benfield Steele and businesses that supplied food, tools, and lodging prospered enormously. One of the most famous examples: Levi Strauss & Co. sold durable denim pants to miners — and built a lasting American clothing brand.
